The retail sector is constantly entrusted with highly sensitive customer and employee data, with a high intellectual property value and extremely private content.
Big data is here, there are ever more ways to create data, and the retail sector needs to cope with that increase. Data content can be customer records, research data, staff HR records, video, photography, strategic plans, contracts, marketing materials etc – structured or unstructured, highly valuable – digital content management is a complex task without the rights tools.
Fines can be large for data breaches and lack of compliance, there is plenty of evidence highlighting the size and scale – enough to close businesses. But customer trust is also another big issue, reputation in a digital age can spread faster than ever.
So what value do data discovery, data classification and data protection have to your business? The instinct is to lead with data protection, and there is of course huge value there, but the value of a business understanding its data, and the value of employees appreciating the value of data also have business benefits.